JETSETREPORT

Portrait Firenze

Glam fashion hotel brand arrives in Florence

Lungarno degli Acciaiuoli 14 Firenze 50123 Italy

hotels

Who's Going

Ferragamo Family, Fashion Lovers, Summer Couples

Reason to Stay

Central Location, Fashion Hotel, Small Hotel

Hotel Type

Design Hotel

A boutique moniker from Italy's Ferragamo fashion family, Portrait Firenze brings a sequel to the successful Rome luxury brand that's been a fixture for visiting style-makers for almost a decade.  The rebranded property occupies the former Lungarno Suites, also owned by the Ferragamo's, commanding an impressive position above Florence's Ponte Vecchio facing Arno Bridge. Tailoring the look of Ferragamo's Florentine flagship is Michele Bonan who was also responsible for nearby JK Place on Piazza Santa Maria Novella �" Portrait's main competitor. Crisp, white-paneled wood walls contrast darker wood floors and woven rugs in geometric patterns that extend through impeccably arranged lobby of upholstered sofas and wood-accented club chairs near a compact check-in area. Elements of 50s Italian design resonate with a hefty dose of old world elegance.  While the hotel lacks the 24-hour services of a full-service hotel as well as a proper spa or formal eatery, it is home to Caffe dell'Oro that's a popular all-day brasserie and terrace with morning breakfast and late night feasts of homemade pastas and Florentine Steak. 

The Room

A series of 36-rooms and suites vary between river and Ponte Vecchio views with entry-level studio rooms that are impressively sized with small lounge and sleeping area surrounded in white wood paneling and eclectic ‘50s inspired decor. All rooms feature white marble bathrooms with bathtubs and Salvatore Ferragamo bath amenities. Large Studio Suites feature full divided living area with step-out terraces. Those looking for maximum space have the option of a 2-bedroom Ponte Vecchio Suite with fully equipped kitchenette offering porcelain dinner service, silver cutlery and espresso machine.

Preferred Room

Studio Suites

Special Features

Fashion Hotel, Hip Clientele, River Views

Amenities

Lounge, Bar, Cafe, Concierge

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