JETSETREPORT

Soho Hotel

Simple and chic boutique hotel in Soho

Hours 24
Phone
www.firmdale.com/

4 Richmond Mews London W1D 3DH UK 44 20 7559 3000 England

hotels

Who's Going

Liam Gallagher, Charlize Theron, Jennifer Lopez

Reason to Stay

Architectural Design, Beach Club, Residential Setting

Hotel Type

City Hotel

Along a humble mews in London's buzzing Soho, guests arrive through a glass-enclosed lobby presided-over by a smirking 10-foot bronze kitty by Botero. This latest escalation in boutique hotels is conceptualized by interior-designer Kit Kemps, co-owner of Covent Garden and Charlotte Street Hotels, who creates a comfortably luxurious environment out of this former-industrial car park. A long-wooden check-in counter features dressed-up staff and old-fashioned wall of cubbyholes with oversize room keys and guest mail. The décor is decidedly modern with a feminine touch; namely the art is pretty, furniture comfortable, and walls rich in color and texture for which the designer is known. The lobby area features Refuel restaurant and a be-seen lobby bar, currently the address du-jour for London's faux-hawk entertainment types. On any given evening, guests can nurse a Soho Passion-cocktail and watch as guests like David Schwimmer and Charlize Theron skip-out from the hotel's penthouse apartments to their various productions in the West End. Yes, they even walk. The basement includes a separate membership-only media club with screening room and private bar, in addition to a well-equipped fitness center with two-room spa.

The Room

Two-small elevators lead to glossy-painted corridors not intended for side-by-side walking. Pastel-colored room keys open pretty, difficult-to-unlock wooden doors closing with a hearty-thump, into thick-carpeted rooms with muted-colored walls and floral-patterned upholstery. Depending on the guest room, Kit Kemps signature headless dressing-form (think Gaultier) adorns either a desktop or vacant room corner or window. The larger version works well for evening wardrobe planning. Warehouse-style windows overlook the surrounding neighborhood, even offering the occasional naked neighbor. Fluffy beds with high-count Italian linens feature Victorian-canopies or tufted headboard. The bathrooms are wall-to-wall granite with rain shower, the occasional soaking tub and large-size Miller Harris products worthy of stashing. The room service menu includes two-handed burgers, filets and an American breakfast that is surprisingly affordable, especially for the UK. Be sure to grab the Soho Hotel CD, a collection of groovy lounge music perfect for sexy dinner parties.

Preferred Room

Junior Suite

Special Features

Two-Bedroom Apartments, Nightlife Hotspot, Designer Hotel

Amenities

Restaurant, Spa, Media Club, Screening Room Lounge, Fitness Center

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