JETSETREPORT

The Ned

1920s London Landmark Reimagined by Soho House.

27 Poultry London EC2R 8AJ United Kingdom 44 20 3828 2000 England

hotels

Who's Going

City Boys, London Bankers, Weekend Hipsters

Reason to Stay

Finance Center, Business Hotel, Rooftop Lounge

Hotel Type

Luxury Hotel

London's former Midland Bank has been meticulously transformed into The Ned, now one of the city's most spectacular hotels. This exquisite property is a partnership between London's renowned Soho House & Co. and US boutique developer Sydell Group (of The NoMad and The Line fame), with all the bells and whistles you'd expect from a 5-star prestige property. The 1924 building is Grade-I listed, meaning it's a historical landmark and protected from large scale renovation. Accordingly, the design motif celebrates the Twenties, Thirties and the "golden age of travel." Many original features remain, including the striking 92 African verdite columns that support the main hall, which is now a posh food court that opens into eight separate restaurants.

The Room

The hotel's 252 rooms span twelve separate categories and are bespoke designed to match the luxe '20-30s vibe. Cozy rooms are reminiscent of Transatlantic cruise liners, Medium rooms feature burl oak beds and vintage vanities, Large rooms have indulgent mahogany four-post beds and wood-paneled tubs.

Preferred Room

Crash Pad

Special Features

Hip Clientele, Rooftop Bar, Member's Club

Amenities

Rooftop Pool, Restaurant, Cafe, Nightclub

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